Google’s direct upload support with BigCommerce, Magento and PrestaShop to end March 20, 2018
According to the author just before the start of the 2016 holiday shopping season, Google turned on integrations between Google Merchant Center and Big Commerce, Magento and PrestaShop. Those integrations are set to be turned off on March 20, 2018
Merchants using the e-commerce platforms, BigCommerce, Magento or PrestaShop could connect directly their product catalogs to Google Merchant Center. Google began emailing customers the week of January 21st, 2018.
A copy of one of the emails received by “Sales & Orders” received a copy of one of the emails that indicates Google is ending the partnerships “in order to better focus on solutions that will make the Shopping ads onboarding a more seamless experience. We’re continuing to work with e-commerce platforms to explore more frictionless integration opportunities.”