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Nevada Website Design Client Interview & Marketing Form
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Business Name:
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Address:
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City:
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State:
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Zip Code:
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Telephone:
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Fax:
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Other Office Locations:
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Points of Contact
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Primary marketing contact
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Marketing contact email:
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Primary technical contact
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Technical contact email:
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Other contact
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Other contact email:
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Website Admin
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Website traffic
stats/analytics URL:
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Webstats login/password: |
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Administrative /
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Control Panel login/password: |
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Business Overview
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What time or times of year are most critical to your business and
website goals?
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List the primary and secondary products and/or services that you
want to promote on your site (more detail-oriented questions come
later!).
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Which of the following are important markets for you. You can choose
more than one.
Local Regional National International
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Elaborate on the above, if you wish:
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Have you done any online marketing before now? If so, describe any
methods used (optimization, PPC, email marketing, social networking,
etc.) or milestones achieved.
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Target Markets, Demographics
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List and briefly describe all the important target audiences of your
website.
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Describe the typical sales cycle for your major products. What are the
most important variables impacting your potential customers
pre-purchase decision making process?
There may be a variety of reasons for different types of clients,
and other which are some common to all. Please describe in detail.
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Approximately what share of your revenues are generated by returning
customers?
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Is the lifetime value of a customer a more important metric to your
business than the one-off sale?
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Yes No |
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Business Relationships
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List any industry associations you belong to as well as any formal
relationships you have with business partners, suppliers, other
vendors, etc . For example, "Member of the XYZ Association," or,
"Licensed distributor of Something Cool."
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List any community or industry-oriented activities, including
charity, civic organizations, chamber of commerce, better business
bureau, trade shows you're exhibiting in, sponsored teams, etc.
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List any important industries which intersect with or compliment
your own (clients, vendors/retailers, supply chain, etc.)
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Content
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What content have you produced to market your business and
communicate with your customers, either online or offline? This could
include brochures & sales packets, mass emails and direct mail
creatives, print ads, website copywriting, articles publishing, press
releases, special reports or white papers, etc.
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Please provide contact information for any of the people who create
this content that we might want or need to collaborate and work
with.
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Indicate which of the following elements you would be interested in
adding to your website?
Video
Audio presentations (podcasts)
Forums
Surveys
Interactive help
Sign up form for email / newsletter / special
offers
Other ... describe:
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Keywords
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List as many keywords as you like which describe your products and
services:
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List any other common industry terms which are used in marketing /
sales:
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List any phrases which would reflect the kinds of problems your
potential customers are attempting to solve, or the kinds of questions
they may be "asking" a search engine to answer.
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Domain name Questions
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How long has your website been online?
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Are you planning to use any other domain names you have registered
to promote the same business that your primary domain name is
promoting?
Yes No
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Please list these domains:
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Pay Per Click Advertising
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Are you currently running a pay per click campaign?
Yes No
If so, which platforms are you using
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Google Yahoo MSN Other
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Are you doing any local advertising, either through Yellow Pages and
local directory listings, or through major search engines's local
products or PPC geo-targetting?
Yes No
If yes, please describe. If not, are you interested in doing any
local search or developing a local search strategy?
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List any landing page URLS you have used for PPC or email
campaigns:
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Provide a ballpark figure or range for your target monthly PPC
budget:
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Competition / Product
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List 4 or 5 of your biggest competitors, whether local or
national/global. Include website addresses if possible.
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Are there meaningful differences between the product you offer - how
you sell it and/or support it, and for how much - and your
competition's product? Unique Selling or Value Propositions?
Describe:
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